Project Overview

Pixel streamlines fertility treatment plans and offers complete support to patients through access to healthcare providers, detailed medication tracking, and customized content that make the journey a little less overwhelming. Holden Ellis transformed the existing user experience while updating the brand’s visual language.

Details

UX/UI, Identity Refresh

Year Completed: 2023
Role: Senior Designer

Creative Direction: Jared French
Designers: Jared French, Sagul Ali
Animation: David Ball

This work was created while working at Holden x Ellis

Initial Wireframes

Contributing Concept